Campaign URL Builder
Generate tagged UTM links to track your campaigns in Google Analytics and other marketing platforms. Know exactly where your traffic is coming from.
Frequently Asked Questions
UTM (Urchin Tracking Module) parameters are short text codes added to URLs that help you track the source, medium, and campaign that sent traffic to your website. They are essential for segmenting traffic in analytics tools (like Google Analytics) to accurately measure the ROI of your marketing efforts from channels like email, paid ads, or social media posts.
You should use the full, tagged URL anywhere you want to measure the performance of a specific marketing initiative. This includes: links in email newsletters, social media posts, display ad campaigns, QR codes, and external content links. **Never use UTM tags for internal website navigation.**
Yes, use lowercase and descriptive terms (e.g., `utm_source=facebook`, not `UTM_Source=Facebook`). Use hyphens (`-`) instead of spaces or underscores to separate words. Keep a consistent naming convention across your organization to avoid fragmentation and confusion in your analytics reports.